Client:
Gotcha
Role:
Art Direction, Design, Ui
My job in a nutshell: I joined Gotcha as their Creative Direcor and set off to build a design team with two designers, a writer/strategist and a pm. Gotcha was a startup so we all wore many hats. I lead the re-brand, ui/ux for their marketing site and apps. I also collaborated with my team, sales, marketing and operations to create integrated social campaigns, a SXSW campaign/event, investor decks...you name it we probably made it.
Project Summary
Project Summary
Gotcha was a micro mobility company in the right place at the right time. We were able to reposition the brand, launch 3 new products (e-bike, scooter, and trikes) in over 100 markets nationally. Our initives helped Gotcha raise over 26 million dolars and eventally go through a successful merger aquistion. After launching a succesful re-brand we created a new ios and android app, marketing site, swag, event materials and numerous integrated campaigns..
Ride share app.
We went from prototype to in market in less than 3 months for our ride share app.
This app was our proof of concept that earned Gotcha the finance stregnth to aquire other assets like a new e-bike fleet
and scooter fleet. We eventually added scooters, bikes and trikes to this app.
We went from prototype to in market in less than 3 months for our ride share app.
This app was our proof of concept that earned Gotcha the finance to aquire other assets like a new e-bike fleet and scooter fleet. We eventually added scooters, bikes and trikes to this app.
We went from prototype to in market in less than 3 months for our ride share app.
This app was our proof of concept that earned Gotcha the finance to aquire other assets like a new e-bike fleet and scooter fleet. We eventually added scooters, bikes and trikes to this app.
Trike Treck @ SXSW
To announce the latest product innovation we planned a social stunt where a documentary crew (myself, our brand strategist,
deisgner, social media director, CMO, and two shooter/editors) followed the CEO as he rode a trike from Tallahasse to Austin TX.
Once in ATX we held an event where people could come test our new trike along with our scooters on a track then view the
22 minute mini-doc we shot and editied while following Sean.
The campaign was a major sucess, getting us featurs with
Fast Company, The Verge, and AdWeek.
114 + MEDIA IMPRESSIONS. $78K PUBLICITY VALUE. 104 + MEDIA HITS
To announce the latest product innovation we planned a social stunt where a documentary crew (myself, our brand strategist,
deisgner, and social media director, and two shooter/editors) followed the CEO as he rode a trike from Tallahasse to Austin TX over a
7 day period. Once in ATX we held an event where people could come test our new trike along with our scooters on a track then view the 22 minute mini doc we shot and editied while following Sean the past week.
The campaign was a major sucess, getting us featurs with
Fast Company, The Verge, and AdWeek.
114 + MEDIA IMPRESSIONS. $78K PUBLICITY VALUE. 104 + MEDIA HITS
Chief Marketing Officer: Anne Morgan
Creative Director: Paul Dunbar
Copywriter: Adam Hansen
Design + Social Art Direction: Abby Pickus
Director of Photography: Brian Hollars
Video + Editing: Taylor Ellis
Social Media: Michael Stettner
Press + Media: Caroline Passe
All projects are
linked in the menu.
If you steal any of this work your fingers will fall off.
If you steal any of this work your fingers will fall off.
If you steal any of this work your fingers will fall off.